Amar Somoy, is the literary magazine from the stable of The Times Group. It is an epitome of the social and cultural diaspora which finds its true calling from the urban intelligensia. 

It is a treasure trove of essays, poetries and other literary pursuits from the wizards of Bengal.

Genesis handled the communication for the pujo campaign of Amar Somoy

The campaign was distributed among the primary topics covered in the pujo edition of the magazine, thereby bringing out the social and cultural aspects of Bengal in a new avatar. It gained huge popularity and made the pujo edition launch a success story.

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