TEXMACO: A Leader for Leaders

Texmaco a leading diversified Engineering Complex and an Infrastructure Company in India, a Dr. K. K. Birla Group Company. The Company was expanding and had (still pursuing) ambitious goals. Under the leadership  of President Sri R. Maheswari, a Visionary, the organization started adopting to latest technological challenges. The earlier primitive site was a mere online brochure and was scraped off when Brandsum was introduced.

The primary objective was to convey the stature of the company and talk about the future promises reminding netizes about the post independence legacy and Dr. K. K. Birla group advantage primarily to the relevant worldwide business community.

Back in 2006 Texcamo was offered an interactive flash-html platform to launch the new website. The focus of the home was the flash banner that summed up the very essence of the Company through a smart animation. Since the primary responsibility was to address the B2B queries, the broad product heads were introduced in the home page. Intrigued users could find out more by delving deeper. The window frame restricted scroll unless necessary and accommodated both images & information in a clean and clear layout.
 

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