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On the road since 1991, Birla Tyres, a division of the B K Birla flagship Kesoram Industries Limited has run up to be one of the best tyre manufacturers in the business.

 

  • The First plant in Balasore was set up in Technical collaboration Pirelli group of Italy in the year 1991.


• The new state-of-the-art  factory at Haridwar, Uttarkhand was built in a record time of 10 months. This Ultra Modern Rs. 1800 crore Haridwar factory today has a combined production capacity of over 40 lakh tyres per year.


• The company experienced a remarkable leap from a turnover of Rs. 1380 crore in 2007-08 to Rs. 1950 crores in 2008-2009; yet looking ahead to a figure of Rs. 5000 crore.


• The Haridwar plant has a total projected Investment of Rs. 1791.5 crores.


• Birla Tyres is exporting to over 40 countries and export turnover has been Rs. 250 crore in 2008-09.


• The robust domestic network is supported by nine Zonal offices and the Sales Depots have grown into a 175+ points from the earlier 80 points for easier availability of tyres.


• More than 167 new sales engineers have been appointed at major locations to provide 24 hours Claim Settlement.


• Dealers are the partner in progress with 3000+ deaders in the network. Attractive & productive schemes have been worked out to multiply dealer benefits.


• The impressive range of products will soon add the new hi-tech range of two-wheeler & MCV tyres. An entire new range of farm tyres & LCV radials are also coming up.

 

 
At Birla Tyres we personify our business- tough yet smooth, secure yet ready to explore the undaunted.





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